Ricardo Matos

Associate Creative Director // Art Director

Brazilian and green card holder based in San Francisco - CA

Experience:

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// GOODBY SILVERSTEIN & PARTNERS

2017 - Present

// AFRICA CREATIVE

2015 - 2016

// DM9DDB

2014 - 2015

// FILADELFIA

2010 - 2014

Recognitions:

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//CANNES LIONS

10 LIONS AND 27 SHORTLISTS:

2x Shortlist for the work “Triangle Tracker” (Doritos) – Brand Experience and Activation | 2023

Shortlist for the work “Triangle Tracker” (Doritos) – Mobile | 2023

Shortlist for the work “Triangle Tracker” (Doritos) – Media | 2023

Shortlist for the work “Cheetle ID” (Cheetos) – Mobile | 2022

2x Shortlist for the work “Cheetle ID” (Cheetos) – Creative Commerce | 2022

Silver Lion for the work “Dalí Lives” (The Dali Museum) - Design| 2019

Silver Lion for the work “Dalí Lives” (The Dali Museum) – Digital Craft - Data & AI | 2019

Shortlist for the work “Dalí Lives” (The Dali Museum) – Digital Craft - Form| 2019

Shortlist for the work “Dalí Lives” (The Dali Museum) – Technology| 2019

Silver Lion for the work “Data in Dollars” (Xfinity Mobile | Comcast) – Creative Data Category | 2018

Silver Lion for the work “Data in Dollars” (Xfinity Mobile | Comcast) – Media Category | 2018

Bronze Lion for the work “Data in Dollars” (Xfinity Mobile | Comcast) – Mobile Category | 2018

Shortlist for the work “Data in Dollars” (Xfinity Mobile | Comcast) – Mobile Category | 2018

Shortlist for the work “Data in Dollars” (Xfinity Mobile | Comcast) – Media Category | 2018

Shortlist for the work “The Party Safe Bag” (Tostitos | Frito-Lay) –| 2017

Shortlist for the work “The Party Safe Bag” (Tostitos | Frito-Lay) – Health and Wellness Category | 2017

Shortlist for the work “The Party Safe Bag” (Tostitos | Frito-Lay) – Promo and Activation Category | 2017

Shortlist for the work “The Party Safe Bag” (Tostitos | Frito-Lay) – PR Category | 2017

Shortlist for the work “The Party Safe Bag” (Tostitos | Frito-Lay) – Mobile Category | 2017

Silver Lion for the work “School Zone Radio” (Suzuki)– Radio Category | 2016

Shortlist for the work “YOUMSG” (Harmonicanto NGO) – Cyber Category | 2016

Silver Lion for the work “Parking Radio” (FMA Brazil Insurance) - Radio Category | 2015

Silver Lion for the work “Ticket Books” (LP&M Pocket Books) – Media Category | 2015

Silver Lion for the work “Ticket Books” (LP&M Pocket Books) – Outdoor Category | 2015

Bronze Lion for the work “Ticket Books” (LP&M Pocket Books) – Design Category | 2015

Shortlist for the work “Ticket Books” (LP&M Pocket Books) – Promo and Activation Category | 2015

Shortlist for the work “Instaplane” (Amo RIO) – Promo and Activation Category | 2015

Shortlist for the work “Unforgettable Riffs” (89FM Rock Radio) – Cyber Category | 2015

Shortlist for the work “Ticket Books” (LP&M Pocket Books) – Direct Category | 2015

Shortlist for the work “Ticket Books” (LP&M Pocket Books) – Outdoor Category | 2015

Shortlist for the work “The World´s Most Downloaded Man” (Camera Clara Photography Studio) – Promo and Activation Category | 2012

//D&AD


Wood Pencil for the work “Cheetle ID” (Cheetos) – Use of Technology| 2022

Shortlist for the work “Cheetle ID” (Cheetos) – E-Commerce / Purchase Experiences | 2022

Shortlist for the work “Dali Lives” (The Dali Museum) – Experiential / Use of Technology| 2020

Shortlist for the work “Data in Dollars” (Xfinity) – Media / Use of Mobile | 2019

Wood Pencil for the work “School Zone Radio” (Suzuki) – Radio and Audio Category | 2017

Wood Pencil for the work “Ticket Books” (LP&M Pocket Books) – Media Category | 2016

//ONE SHOW

Merit for the work “Dream Tapestry” (The Dali Museum) - Digital Installations / Interactive & Immersive| 2023

Merit for the work “Triangle Tracker” (Doritos) - AR, VR, MR | 2023

Merit for the work “Triangle Tracker” (Doritos) - Direct / Wildcard | 2023

Merit for the work “Triangle Tracker” (Doritos) - Direct / Digital – Series | 2023

Merit for the work “Triangle Tracker” (Doritos) - Non-traditional & Guerrilla Marketing | 2023

Merit for the work “Triangle Tracker” (Doritos) - Extended Reality / AR / VR | 2023

Silver for the work “Cheetle ID” (Cheetos) - UX / UI / Utility / Ecommerce| 2022

Silver for the work “Cheetle ID” (Cheetos) - Utility / Ecommerce| 2022

Bronze for the work “Cheetle ID” (Cheetos) - Ecommerce| 2022

Merit for the work “Cheetle ID” (Cheetos) - Digital & Online / Ecommerce | 2022

Gold Pencil for the work “Dali Lives” (The Dali Museum) - Craft / Use of Technology | 2020

Bronze Pencil for the work “Dali Lives” (The Dali Museum) - Digital Craft - Visual & Audio Craft – Visual Effects | 2020

Merit for the work “Dali Lives” (The Dali Museum) - OOH – Brand Installations | 2020

Merit for the work “Dali Lives” (The Dali Museum) - Creative use of Data / Storytelling | 2020

Merit for the work “Dali Lives” (The Dali Museum) - Creative use of technology | 2020

Merit for the work “Dali Lives” (The Dali Museum) - Experiential & Immersive - Craft – Use of Technology | 2020

Merit for the work “The Story of Tsutomu Yamaguchi” (Boatos.org) - Moving Image / Single | 2020

Bronze Pencil for the work “The Remarkable Journey of the X5” (BMW) - Experiential & Immersive/Events & Competitions | 2019

Merit for the work “The Remarkable Journey of the X5” (BMW) -  Branded Entertainment/Location Specific Video | 2019

Merit for the work “The Remarkable Journey of the X5” (BMW) -  Film/Location Specific Video | 2019

Merit for the work “Data in Dollars” (Xfinity Mobile) -  Mobile/Mobile Advertising | 2019

Silver Pencil for the work “The Breathalyzer Bag” (Tostitos | Frito-Lay) – Cross-channel/ Digital | 2017

Bronze Pencil for the work “The Breathalyzer Bag” (Tostitos | Frito-Lay) – Integrated Campaign | 2017

Merit for the work “The Breathalyzer Bag” (Tostitos | Frito-Lay) – Craft/Use of digital technology | 2017

Merit for the work “The Breathalyzer Bag” (Tostitos | Frito-Lay) – Events & Experiential | 2017

Merit for the work “The Breathalyzer Bag” (Tostitos | Frito-Lay) – Innovation in Branded Entertainment | 2017

Merit for the work “The Breathalyzer Bag” (Tostitos | Frito-Lay) – Integrated Digital & Physical Product | 2017

Merit for the work “The Breathalyzer Bag” (Tostitos | Frito-Lay) – Craft Art Direction | 2017

Bronze for the work “The World´s Most Downloaded Man” (Camera Clara Photography Studio – Branded Content | 2013

Merit for the work “The World’s Most Downloaded an” (Camera Clara Photography Studio – The One Show Interactive | 2013

//ADC

Gold cube for the work “Dream Tapestry” (The Dali Museum) – AI / Application | 2023

Bronze cube for the work “Dream Tapestry” (The Dali Museum) – AI / Idea | 2023

Merit for the work “Dream Tapestry” (The Dali Museum) – AI / Execution | 2023

Merit for the work “Dream Tapestry” (The Dali Museum) – Live Experiences / Installations| 2023

Bronze cube for the work “Cheetle ID” (Cheetos) – Online / Mobile Websites / E-Commerce Site | 2022

Gold cube for the work “Dali Lives” (The Dali Museum) – Interactive - Use of Technology | 2020

Gold cube for the work “Dali Lives” (The Dali Museum) – Design - Installations | 2020

Merit for the work “Dali Lives” (The Dali Museum) – Responsive Environments | 2020

//ANDY AWARDS

Winner for the work “Triangle Tracker” (Doritos) – Idea | 2023

Winner for the work “ChetleID” (Cheetos) – Idea | 2022

Winner for the work “Dali Lives” (The Dali Museum)  – Craft | 2020

Winner for the work “Dali Lives” (The Dali Museum)  – Idea | 2020

Winner for the work “Data in Dollars” (Xfinity Mobile - Comcast)  – Idea | 2019

Winner for the work “The Breathalyzer Bag” (Tostitos )  – Promotional Items / Food Category | 2017

Winner for the work “The Breathalyzer Bag” (Tostitos) – Promotional Items / Corporate Responsibility Category | 2017

Winner for the work “The Breathalyzer Bag” (Tostitos)  – Printed Materials / Corporate Responsibility Category | 2017

//WEEBY AWARDS

People’s voice winner for the work “Dream Tapestry” (The Dali Museum) Best Installation or Experience | 2023

Winner for the work “Dream Tapestry” (The Dali Museum) - Metaverse, Immersive & Virtual | 2023

Nominee for the work “Dream Tapestry” (The Dali Museum) -  Tourism & Leisure | 2023

Winner for the work “Dali Lives” (The Dali Museum) - Best Experience Marketing | 2020

Nominee for the work “Dali Lives” (The Dali Museum) - Tourism & Leasure | 2020

Winner for the work “Data in Dollars” (Xfinity) - Best Use of Data-Driven Media | 2019

Nominee for the work “The Remarkable Journey of The X5” (BMW) | 2019

//AICP

Winner for the work “Dream Tapestry” (The Dali Museum)| Innovation | 2023

Winner for the work “Triangle Tracker” (Doritos)| Branded Content & Entertainment | 2023

Shortlist for the work “Dali Lives” (The Dali Museum)| Experiential category | 2020

Shortlist for the work “Dali Lives” (The Dali Museum)| Experiential Innovation | 2020

Winner for the work “Data in Dollars” (Xfinity Mobile) | 2019

//CLIO

Silver Clio for the work “Data in Dollars” | 2018

Shortlist for the work “Data in Dollars” | 2018

Silver Clio Music for the work “Unforgettable Riffs” | 2015

//LIA

Silver for the work “Data in Dollars” | 2018

Bronze for the work “Data in Dollars” | 2018

//AMERICAN ADVERTISING AWARDS

Silver for the work “FU” (Flamin’ Hot) | Copywriting | 2024

Bronze for the work “FU” (Flamin’ Hot) | Online Film, Video, And Sound | 2024

Bronze for the work “FU” (Flamin’ Hot) | Branded Content & Entertainment | 2024

Bronze for the work “FU” (Flamin’ Hot) | Art Direction | 2024

Best of Show for the work “Dream Tapestry” | Installation | 2023

Gold for the work “Dream Tapestry” | Mobile | 2023

Gold for the work “Dream Tapestry” | GPS & Location Technology | 2023

Best of the Show for the work “Dali Lives” | Innovative Use of Technology | 2020

Gold for the work “Dali Lives” | Computer Generated Imagery | 2020

Gold for the work “Dali Lives” | Innovative Use of Technology | 2020

Gold for the work “Dali Lives” | Mobile Interaction | 2020

Best of the show for the work “Data in Dollars” | Specialty Advertising | 2019

Gold for the work “Data in Dollars” | 2019

//OTHERS

//YOUTUBE WORKS AWARDS - Grand Prix for the work “Data in Dollars” | 2019

//FIAP - 1 Sol de plata (Silver)

//EL OJO DE IBEROAMERICA - 1 Bronze - Interactive | 1 Merit - Branded Content

//LUSÓFONOS AWARDS | Portugal - Grand Prix - Public Activation | 2015

//CCSP (BRAZILIAN CREATIVE CLUB) - 1 Bronze | 2 Merits

//ANJ - 1 Grand Prix | 1 Gold | 1 Silver

//LUZER‘S ARCHIVE

Publication with a video selected on volume 3 | 2019 – The Story of Tsutomu Yamaguchi

Publication with a video selected on volume 2 | 2019 – Dalí Lives

Publication with 3 prints selected on volume 3 | 2017 – Mouths

Publication with a video selected on volume 3 | 2017 – The Party Safe Bag

Publication with 5 prints selected on volume 6 | 2015 – Ticket Books

Publication with 1 video selected on volume 6 | 2015 – Unforgettable Riffs

Publication with 2 prints selected on volume 3 | 2011 – Falsifications

Publication with 2 prints selected on volume 4 | 2010 – Old Electronics

Born in the South of Brazil.

Living in the West of the US.

Multidisciplinary ACD and art director at Goodby Silverstein & Partners who believes hard work beats talent. Every. Single. Time.

At GS&P, my work over the past 7 years has helped the agency be nominated as Fast Company Most Innovative Ad Agency of the Year, Agency of the Year at AdAge, Adweek, and Campaign, including work that has made it into the permanent collections at places like MOMA NY and The Dalí Museum, as well as helping to bring new clients to the agency such as BMW, Pepsi, and Propel.

Before I arrived in the US in 2017, I worked in major agencies in Brazil such as DM9DDB, and Africa Creative developing award-winning work in some of the most important industry awards, including Cannes, D&AD, One Show, Clios, and others.

Throughout my career, I’ve worked for major brands such as BMW, Pepsi, Doritos, Cheetos, Tostitos, Flamin’ Hot, Comcast, Xfinity, Boston Beer Company, Unilever, Suzuki, Red Cross, Amnesty International, and many others.